Welcome to our latest blog post where we’ll be exploring the numerous benefits of partnering with Dell Technologies. Here will discuss about how dell find a partner, as businesses continue to evolve and transform in this digital age, it’s become even more vital to have a reliable and innovative technology partner by your side. With Dell Technologies, you can gain access to cutting-edge solutions that are tailored specifically for your business needs, backed up by exceptional customer support services. So let’s dive right in and discover how collaborating with Dell Technologies can take your business to new heights!
How does the Dell Technologies Partner Program work?
Dell Technologies Partner Program provides resources for business development, sales, and marketing to international channel partners.
As a result of Dell’s $67 billion acquisition of EMC and the creation of Dell Technologies, the Dell find a partner Program was launched in February 2017. It combines elements from Dell’s former partner program, PartnerDirect, and EMC’s partner program, as well as introducing new elements.
As a self-described family of companies, Dell Technologies offers its channel partners numerous cross-selling opportunities and a comprehensive portfolio. Additionally, partners can sell products and services from other Dell Technologies companies through the program, along with Dell EMC products and services. RSA Security, a network security company, and Virtustream, a public cloud infrastructure provider, are among those companies.
Partnering with Dell Technologies
The Dell partnership program requires businesses to submit a partner application that Dell must approve. Completing the application is the only requirement listed for consideration. To begin the online application, candidates must clear their browser history and choose English as their preferred language.
Candidates can choose from four other channel tracks in the application:
- Program for federal partners
- Provider of solutions
- Provider of cloud computing services
- OEM stands for original equipment manufacturer
Applicants can review Dell’s Partner Program Guides before applying. There is a guide for each track to help them choose the correct track.
Dell contacts the reference to confirm that the candidate meets business expectations and compliance standards by contacting the sponsoring distributor.
Approved partners receive login credentials and access to the Dell Technologies Partner Portal, which houses the partnership programs and benefits.
How does being a Dell Technologies partner benefit you?
Dell Technologies partners enjoy the following benefits:
A Dell Technologies partner organization receives training to enhance their technical, sales, and marketing skills. Trainees may specialize in specific Dell Technologies service areas, such as sales, pre-sales technology, and services.
As part of Dell Financial Services, partners have access to Dell sales and demand-generation tools, including configuration, quoting, and purchasing tools.
Marketing funds and rebates are among the financial incentives partners receive for being profitable.
With this program, partners can cross-sell and procure products and services across Dell Technologies, simplifying engagement. Partners can resell Dell services, co-deliver Dell products and services, or deliver their own services or a combination of all three. In addition to consulting, deployment, support, and managed services, Dell offers education as well.
Depending on their partnership tier, partners receive additional benefits.
How do the partnership tiers work?
Dell’s partnership program has four tiers, which offer rebates and other benefits, including:
- Dell’s Cloud Partner Connect program allows partners at this level to build relationships with cloud service providers and earn points through Dell’s MyRewards program.
- A Gold level partner is eligible for online demo center services and service delivery competency opportunities.
- In addition to participating on advisory boards, Platinum partners can sell VMware licenses.
- The Titanium level offers the highest rebate potential and executive support from Dell.
Partner eligibility is determined by their revenue, including a minimum revenue requirement for each tier. In addition to training and certifications, partners may specialize in one line of business, such as storage products, to advance. To advance in the program, they must also meet certification requirements for multiple lines of business and cross-sell across the Dell EMC portfolio.
There are also earned and proposal-based marketing development funds (MDFs) available to Dell Technologies partners. Platinum and Titanium partners can earn MDF rewards on a predictable revenue-based basis.
For targeted business sales and customer acquisition, Dell distributes proposal-based MDFs to partners based on proposals.
What’s new in the program since the Dell-EMC merger?
This program has a number of partner tracks based on a company’s business model. They include:
- Providers of solutions
- Providers of cloud services
- Outsourcers with a strategic focus
- Integrators of systems
- Those who distribute
- Original equipment manufacturers
Dell EMC assured partners it would not allow channel conflict when details of the program first emerged at its 2016 Global Partner Summit. In addition to providing incumbency protection for partner-led accounts, Dell EMC introduced strict deal protection policies and barred direct sales teams from competing with partners on partner-registered deals.
Dell’s 2019 solution badge program includes two badges: Cloud Platform and Virtual Desktop Infrastructure. These badges enable partners to validate their capabilities to deploy and support these solutions.
Dell’s global channel chief discusses the company’s channel program and how it supports customers’ digital transformation.